Search Engine Marketing for Local Business
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites or webpages by increasing their visibility in search engine results pages (SERPs) through optimisation and advertising.
SEM is the fastest way to generate traffic to a website or page or Facebook page.
Every Keyword you target with SEO should be target with SEM.
Approx set up time 4 to 20 hours depending on the amount of keywords and the complexity of each campaign.
Ongoing Campaign Monitoring usually 30 to 60 min per day Stable Campaigns need to be monitored at once least weekly
Approx ongoing campaign monitoring 1 to 7 hours per week
Advertising budget based on ROI
The purpose of Facebook advertising is to create an active audience of people interested in your product or service. And most importantly to generate page likes.
All Facebook advertising should be kept on Facebook unless you have an incredible promotion that could possibly go viral.
Create campaign to generate page likes
Generate campaign to promote an introductory offer.
Google Adwords is the best option for promoting a website and it associated pages or products. You have an incredible amount of options that can tailor to suit any target area, demograhic or budget.
All business websites should run an Adwords campaign in conjunction with their SEO campain, targeting primary keywords and competitors.
Create campaigns based on primary keywords
Create local focused campaigns based on keywords
Create geographic campaigns based on keywords
Created Campaigns directly targeting competitor names
Created Campaigns directly targeting competitor products
Created Campaigns directly targeting competitor services
Create keyword specific landing pages
Create service comparison landing pages.
Create product comparison specific landing pages