Creating Websites That Work

Search Engine Marketing for Local Business

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites or webpages by increasing their visibility in search engine results pages (SERPs) through optimisation and advertising.

SEM is the fastest way to generate traffic to a website or page or Facebook page.
Every Keyword you target with SEO should be target with SEM.

Approx set up time 4 to 20 hours depending on the amount of keywords and the complexity of each campaign.

Ongoing Campaign Monitoring usually 30 to 60 min per day Stable Campaigns need to be monitored at once least weekly
Approx ongoing campaign monitoring 1 to 7 hours per week

Advertising budget based on ROI

Facebook Advertising

The purpose of Facebook advertising is to create an active audience of people interested in your product or service. And most importantly to generate page likes.

All Facebook advertising should be kept on Facebook unless you have an incredible promotion that could possibly go viral.

Create campaign to generate page likes

Generate campaign to promote an introductory offer.

Google Adwords

Google Adwords is the best option for promoting a website and it associated pages or products. You have an incredible amount of options that can tailor to suit any target area, demograhic or budget.

All business websites should run an Adwords campaign in conjunction with their SEO campain, targeting primary keywords and competitors.

Create campaigns based on primary keywords

Create local focused campaigns based on keywords

Create geographic campaigns based on keywords

Created Campaigns directly targeting competitor names

Created Campaigns directly targeting competitor products

Created Campaigns directly targeting competitor services

Create keyword specific landing pages

Create service comparison landing pages.

Create product comparison specific landing pages