Creating Websites That Work

SEO for local business

SEO for local business

SEO for local business differs from SEO for info websites, e-commerce website and product specific websites. Local business websites need to be optimised for location of the service whether that be local, state national or international.
SEO for local business websites is mostly about creating good relevant content and creating pages that are area location specific. Particular attention is paid to on-page SEO rather that off-page back link generation.

Site Wide SEO Business Catalyst

Optimising Business Catalyst template
1 to 6 hours depending on template complexity.

Optimise all templates for Business Catalyst websites

Add correct meta data to template

Add Schema to the following pages. Home, about and contact us.

Link Social Media profiles

Generate robots.txt

Site Wide SEO WordPress

Optimising the initial install of WordPress and Selected theme
Approximately 1 to 4 hours depending on theme complexity.

Optimise WordPress theme

Install and optimise WordPress SEO Plugin

Install Schema plugin

Activate akismit

Install Sitemap plugins

Generate robots.txt

On Page SEO

On Page SEO is About creating strong pages and optimising the data on that page to create highly visible pages on search engine results pages (SERPs)
Approx 1 to 100 hours depending on the amount of pages your website has. Generally a single page will take 30 mins to optimise.

Page URL

Page Titles

Meta Description

Schema data

H1 and H2 tags

Optimise content pages for local SEO

Link to internal relevant pages
Hyper Local Pages

Hyper Local pages are pages that sit in the back ground of your website, these page are suburb specific and service specific. and are designed to catch long-tail keyword searches Such as “SEO service Cheltenham Vic 3192” or variations of that search query. Potentially these pages can increase your website visitors dramatically.

Approx 2 hours to design the initial page.
Approx 15 mins to product each suburb specific page

Create Template

Create local copy

Generate Google Maps

Generate a contact us form
Image Optimisation

Images are important to your overall SEO Value. Correct Alt tags and file names can help generate traffic to your website from image search.
All Image should be in the highest resolution in the following formats .PSD, .PNG, .JPEG, .GIF
Approx 10 mins per image

Correct Alt tags

Correct keyword name of the image in reference to the page.
Competitor analysis

Competitor Analysis is the last step in the SEO strategy and is on-going for most businesses this the best and only way to maintain top search placement for your website and pages.

This process will identify who your competitors are, if they are ranking for the primary keywords that produce paying customers and clients.
I will identify

1. if they are ranking organically
2. if they are ranking in local search results
3. if they are purchasing Paid advertising online
4. where they are listing there business on other websites
and uncover opportunities to gain placements and citations on other websites.

I track your competitors and analyse there online presents.
Approx 10 to 50 hours initial set up and report generation.

On going Monitoring after the initial report will be subject to consultation and recommendation depending on how aggressive your online marketing campaign and industry is.

Approx on going between 1 and 10 hours per week

Identify all competitors ranking and non-ranking

Identify Competitors ranking organically for primary keywords.

Identify competitors ranking for local results based on primary keywords.

Identify competitors Running PPC campaigns based on primary keywords

Identify competitor citations